Blog | Agency News

Model Search


We’re looking for GIRLS and GUYS with a fantastic attitude and a passion for fashion. If you have always thought about modelling, we want to hear from you. First stage – send us through a selection of photographs and details of your height, clothes size and location. Minimum height requirement is 5’7 for Girls and 6’0 for Guys. 

Keep the photos natural – we want to see the real you – think no makeup or fake tan. Try and avoid posing, relaxed photographs work best. Choose a simple, plain background – the focus should be about you. And don’t worry about having professional photographs; photos on your smart phone are just fine. 

Now all you need to do is email your photographs, contact details, date of birth and location to

Only successful applicants selected for the second stage, will be contacted for an interview. 

  • Model search is open to girls and guys aged 16 years and older. Please note, if you are selected for the second stage interview, and are under 18 years of age, you will need your parent or legal guardian here with you. 




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Darren Xpose-d!

Style Guru, Darren Kennedy, joins the TV3 ‘Xpose’ team all this week, bringing his inimitable style and fresh energy to the show. Joining Glenda and the girls at the Ballymount station, Darren brings years of television expertise – previously he has presented  ‘The Unemployables’, was ITV’s ‘This Morning’ resident style presenter, and hosted a series of documentaries including ‘Gay Daddy’ and ‘Like A Virgin’.

Having spent the past week or two attending London Mens Fashion Week, Paris Mens Fashion Week and Milan Mens Fashion Week, Darren brings style and panache to TV3’s much loved fashion and entertainment show.



12th June



F’Row at LMFW

The sun split the skies, as London Mens Fashion Week opened up with a very distinct summer vibe in the air. Television presenter and style guru, Darren Kennedy, has kept us entertained, with his reporting across his Instagram platform!

Fashion week is always seriously cool and Darren is invited each year. How gorgeous does he look in his Louis Copeland striped suit?! While he’s been busy attending shows and launches, he’s been F’Row…with none other than David Gandy, Jim Chapman and Toby Huntington-Whitely!!!

Follow him on Instagram for all the latest updates, video shorts and more! @darrenkennedyofficial



13th June



Teo’s Travels – Rio de Janeiro to Latvia

Irish supermodel, Teo Sutra, has an action-packed year ahead, as she enjoys some much-deserved time out to travel the world!

Kick-starting her diary of dream destinations was Rio de Janeiro where she cuddled a cute sloth, picked juicy citrus fruits fresh from the trees, and soaked up the sights around Lapa and Brazil.

A pitstop in Dublin before heading to her home country, beautiful Latvia, to spend time with family and friends in the countryside…enjoying the sunshine while taking in the picturesque farmlands and forestry.

Next stop…India!!! We can’t help being a little envious as we check for her Instagram posts and keeps us all posted as to her next adventure! Follow her on Instagram @teodorasutra



14th June



School’s Out!

You’d be forgiven if you didn’t know that for many teenagers across Ireland, they are in the midst of their Leaving Certificate. We think it’s because of the recent showery weather – usually the weather is gorgeous when it’s exam time!!!

We’re so happy that two of our favourite models, Rebecca O’D and Jenna B, are finishing their final year in secondary school, and will be available for bookings for campaigns, editorials, fashion shows and ecommerce.

Rebecca will enjoy much needed time out in July and we’re taking bookings for her in August already. Jenna’s portfolio has been sent to clients who just love her look and are counting down for availability!

For model bookings, contact Amy at the Agency 01-670 5233 or email her,



15th June



‘Callan’ The Shots!

Whether it’s creating makeup artistry on Irish supermodel, Gracie, for the Sunday Independent Life magazine or waving her magic makeup wands over singing star Una Healy as cover girl, celebrating 100 editions of Stellar, Paula Callan is on fire!

With over twenty years’ experience, she is on speed-dial for Ireland’s celebrities and personalities who book her services to make them look like the very best version of themselves. Additionally, she’s in demand on editorials, campaigns and shows.

After years working in the background, behind the scenes, 1st Option MMP is delighted to represent Paula! You can follow her on Instagram for the latest makeup looks and behind the scenes goss!



29th May 2017



Box Office Hit!

Grab the buttered popcorn, pop your phone on silent in and settle in to watch our girl, Lisa Cannon return to primetime Irish television!

New movie show, ‘Box Office’ will bring Irish viewers the very latest film releases, in depth reviews and interviews, box sets and movie news from across the globe. The show promises big name interviews, in depth reviews, behind-the-scenes footage and sneak-peaks of all the latest blockbuster films this is the not to be missed show for all fan-fanatics and TV addicts. Just last week, Lisa was Instagramming from the red carpet at the Cannes Film Festival so we’re sure there’ll be heaps of glamour, glitz and gossip from our favourite actors and directors!

Lisa’s no stranger to international celebrities – she has interviewed the world’s most influential and popular celebrities which reads like a Who’s Who of Hollywood. Celebrities she has interviewed include Beyoncé, Jennifer Aniston, Dustin Hoffman, Brad Pitt, Al Pacino, Robert de Niro, Spielberg, Angelina Jolie, Sir. Paul McCartney, Kate Winslet, The Rolling Stones, Katy Perry, Mariah, Celine Dion, Kylie, Cameron Diaz, Tom Cruise, Denzel Washington, Tom Hanks, George Clooney, Daniel Craig, Will Smith, Sandra Bullock, Ben Stiller, Harrison Ford, Ryan Gosling and Kim Kardashian, to name just a few! A regular on the red-carpet, she has interviewed international stars for events like the Oscars, Cannes Film Festival, The Golden Globes, Tribeca, The IFTA’s, Edinburgh Film Festivals and The BAFTA’s.

Lisa said, “I’m delighted to be working on this new show for 3e. I studied film in college and it’s my passion so to host my own movie show is a dream come true for me”

Sponsored by Virgin Media, the show will also have great prizes each week through competitions!

Follow Lisa on Instagram for updates from the show! Pop the date into your diary and tune in!

‘Box Office’ airs on 3e on Wednesday 7th June at 8pm. Repeated Thursdays at 12pm on 3e and across the Virgin Media Channel 100.


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Justine’s Style Guide:

A well-known face on Irish television screen, fashion stylist Justine King is the style Queen behind many of the covers and feature stories in national broadcasting magazine, RTE Guide. 

Her style acumen has seen her work with celebrities such as Neven Maguire, Dr. Ciara Kelly, Amilia Stewart, and our very own superstar, Amanda Byram. 

While Justine is most known for her television style concepts in Ireland featuring on Xpose, Two Tube, Ireland AM, The Tubridy Show and Breakfast Republic, she has worked with some of the world’s most innovative fashion designers while living in New York. 

Vera Wang, Proenza Schouler, Rag and Bone, Reed Krakoff and Narciso Rodriguez are just a few of the designers she worked with during New York Fashion Week.

Book Justine for your next editorial, campaign or advertising shoot, contact the Agency







11th April

Red Carpets and Runways

From red carpets to runways, it seemed that the 1st Option crew were out in force over the weekend!

Kicking off a sunny Saturday, Creative Director Jules Fallon, worked her magic once again for Omni Shopping Centre in Santry, showcasing SS2017’s trends in fashion. Models Audrey, Cathy, Agneta, Ciara, Joanne, Claire, Ashley and Tara strutted their stuff on the runway, showing why the Agency is renowned for professional runway models, under the charge of Jules. Model and Talent Manager, Amy O’Dowd ensured everything ran smoothly behind the scenes.

Arnotts on Henry Street was abuzz with activity as shoppers swarmed to hear Amanda Byram’s style tips as part of the Arnotts Style Sessions. Over the course of the day, Amanda shared with the audience her style favourites, what she likes to wear and why. Her two workshops were a success and everyone agreed she had a lot of great take-home advice to implement.

While the sun was setting, Lisa Cannon, who was recently announced for the second time in the top two most influential Entertainment Journalists in Ireland in the #murraytweetindex, set the red carpet on fire at the Irish Film and Television Awards (IFTAs) held in Dublin’s Mansion House on Saturday night. Sizzling in a floor length red dress by Suzanne Neville and John Farrington diamonds, Lisa presented four awards on the night before making her way over to the Intercontinental Hotel in Ballsbridge to join Samantha Mumba.

Samantha and Lisa were judges at the Breast Cancer Research fundraising event, ‘Battle of the Stars’ – a fun evening of entertainment including dancing and lip syncing with some of Ireland’s most well-known business and media personalities. Samantha glowed in a beautiful beaded pale pink, floor length dress from Frock N Fabulous, and wore her hair in sleeked back style, looking every inch the international superstar.

Sunday may have been a day of rest for many – not for Samantha! Attending the Image Business Of Beauty Awards in the Clayton Hotel, Ballsbridge, she wore a long black, off the shoulder dress from Frock N Fabulous and rubbed shoulders with the beauty industry’s movers and shakers. Host Darren Kennedy looked as stylish as ever and kept the evenings numerous awards presentations moving.

Celebrity makeup artist, Paula Callan was celebrating her nomination in the Best Makeup Artist, and her Callan & Co’s senior stylist, Niamh O’Connor was up for Best Hair Colourist, and enjoyed the atmosphere of the night. Both Paula and Niamh were Amanda Byram’s Glam Squad for the Dancing With the Stars series on RTE.


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Five Prestigious Award Wins!

Now in its third year of publication, the #murraytweetindex rates and ranks Irish journalists active on social media platform Twitter; measuring popularity, quality of engagement and level of activity. Produced by Murray Consultants, the index is measured by the number of followers, the number of retweets and favourites, and the number of tweets per day.

There’s a saying, “Good things happen in Threes” and that is certainly the case with the announcement that three of our amazing celebrities and talent, were featured in the recent Index!!!

Darren Kennedy, was noted in the top three of biggest gainers alongside the Irish Examiner’s political correspondent and investigative journalist!! And if that wasn’t exciting enough, Darren is rated Ireland’s Number 1 Fashion Journalist!

TV3 presenter Lisa Cannon who co-hosts ‘Saturday AM’ and ‘Sunday AM’ is delighted to be announced in Ireland’s Top 2 for the Entertainment Journalist category – the second year running!

And our third exciting piece of news is Brendan Courtney’s succession for the second year running in Ireland’s Top 5 category for style and fashion. Super exciting news!

Now we know good things come in threes…but what about fours???

Darren Kennedy has also been published in the SERMO Influencer Index, an international annual index with analysis of digital influencers specialising in luxury and lifestyle brands. Darren is rated in the Top 10 Luxury Lifestyle Influencers in Ireland!!!

High fives all round!!! And on that note, we’ll share our fifth piece of exciting news on the awards front!!! Amanda Byram was recently announced the winner of the UK’s Positive Image Icon Award for 2017. Previous winners include Rebel Wilson, Catherine Tate and Kanya King. Woohoo! 

To enquire about our talent, call 1st Option MMP on +353 1 670 5233!





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Amanda’s Dancing Debut on DWTS Finale!

What an incredible night to wrap up Shinawill’s incredible success story, Dancing With The Stars, on RTE last night! For weeks, the nation has been glued to television screens each Sunday to watch the glitz and the glamour of the show, culminating in a fantastic finale which saw Aidan O’Mahony win the competition over Aoibhin Garrihy and Denise McCormack.

Amanda Byram, who stunned each week in amazing evening dresses each week, wore a beautiful Umit Kutluk, custom-made dress. The intricate and delicately beaded dress in gold was worn beautifully by Amanda, who chose jewellery from the Design Yard to complement her look.

As always, her ‘Glam Squad’ were on fleek! Celebrity makeup maven, Paula Callan, wove her magic each week, creating and developing flawless makeup looks to complement stylist Niamh O’Connor’s hair, and outfits styled by Clementine MacNiece. Paula, who is also represented by 1st Option MMP, is Ireland’s leading makeup artist with more than twenty years experience working in fashion and with celebrities.

Jules Fallon, Managing Director of 1st Option MMP and Creative Director, was in the audience championing support for Amanda and Paula, along with new Talent & Model Booker, Sian Crawford, in what has been an Agency highlight.

Amanda even took to the dance floor alongside the professionals!

We’ll certainly miss tuning in each week!

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Celebrity Trifecta!

Racehorse fever swept across the countryside as Cheltenham Races took place over St. Patrick’s Day long-weekend. And while we didn’t win our fortunes on horseracing, 1st Option MMP certainly were celebrating another trifecta!

A trifecta of our celebrities on Irish television screens!

Kick-starting the weekend, Lisa Cannon co-hosted on TV3’s ‘Saturday AM’ and ‘Sunday AM’. Each week, we’re enjoying waking up to her effervescent personality, lighting up television screens. Over on Lisa’s Instagram, she shares behind the scenes photos, videos and more, giving us a small insight into working life on a television set!

Along with co-host Nikki Byrne, international presenter Amanda Byram dazzled on screen with her professionalism and ability to command the attention of not just a live audience but broadcast live to the nation on RTE’s ‘Dancing With The Stars’. Wearing an elegant black dress from The Ivory Closet, she shared her favourite looks and moments on her social media including Instagram, Twitter and her blog.  

Completing the Celebrity Trifecta for this week, Samantha Mumba is making her own groove on the sofa on TV3’s ‘Six O’Clock Show’. Guest presenting alongside television veteran, Martin King, Samantha is sparkling on screen Monday to Thursdays, interviewing special guests and well-known Irish personalities on all manner of popular culture topics. Check out her experiences over on her Instagram or Twitter!

For bookings or enquiries, please contact the Agency on +353 1 670 5233.




13th March

Sian Crawford joins the 1st Option Family!

Sian Crawford joins the team at 1st Option MMP bringing with her over ten years’ sales experience working with high-end fashion brands. In addition to her management roles in luxury fashion, she has worked alongside top fashion designers in styling and personal shopping roles, both in Ireland and Australia. Marketing, social media and brand marketing are absolute passions; she embarked on a postgraduate degree in Digital Marketing, mastering the online terrain, and complimenting her BA Major in Economics. Drawing on her multi-faceted experiences, Sian takes on the role of Talent & Model Booker for Sales and Business Development. A self-confessed shopaholic with a penchant for a flutter on the horses, Sian is a huge fan of Harry Potter, crisps, research and travel!

6th March

Amanda Byram on Ray Darcy Show


Stunning Amanda Byram joined Ray Darcy on the sofa on Saturday night to discuss Dancing With The Stars, married life and her busy career. Catch up on her interview over on RTE Player or click here!


20th February


Spring Summer Stunners


With the longer stretch in the evenings and a slowly but surely shedding of the winter layers, our favourite designers and stores are unveiling their Spring Summer 2017 campaign collections.

We’re delighted to share two campaigns in this week’s blog featuring two of our 1st Option models.

Savida was the first to land in our inbox and we were super excited to check out the images! Featuring new face, Aoife Rutledge, she posed and postured like a pro under the direction of photographer, James Gould. Styled by Caoilfhionn Walsh, the creative team was complemented with Leonard Daly on hair and makeup artistry, and Gavin Hartigan filming behind the scenes video. 

Audrey Ryan was selected to be the face of international Irish fashion designer, Paul Costelloe, Dunnes Stores range. Modelling a pretty palette of neutral shades and soft pastels, her hair and makeup were soft and feminine, and she just simply shines in this shoot. James Gould, Kirsty Lyons, Michael Leong and Sarah Jane Lanagan were responsible for creating the studio look.

Keep up to date with model campaigns as they are released and follow us on Instagram, Twitter and Facebook!

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Award-Winning Homes to Award-Winning Actors. Living and Loving Life!


You know you’re on to a winning weekend when you’re surrounded by award winners!

Kick-starting the weekend, television presenter and style guru Darren Kennedy, spent the morning at Cherrywood – Dublin’s newest residential and commercial development – checking out the display home and giving his social media followers a ‘Through the Keyhole’ style sneak-peek of the spacious and award-winning architecture designed homes. The new homes ooze style… from the spacious, open plan living area leading to the most amazing bedroom with sprawling views of greenery and Nature.

From there, Darren headed to Dublin Airport to catch his flight to London. Swapping his environment of award-winning homes for spending time with award-winning actors. With the British Academy of Film and Television Arts (BAFTA) awards revelry in full swing, he was wined and dined alongside the industry’s movers and shakers, all eager to hear announcements of this year’s winners.

After such a winning weekend, it’s time to recharge and get ready for the next couple of busy weeks – hosting on red carpet at the upcoming Brit Awards and presenting at London Fashion Week for the British Fashion Council!



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Commercial Artist Followed by the Stars!


From the time he was a child, Mike Gibson showed an interest in art yet it wasn’t until he was eighteen, sharing his artistry on social media, his talent was lauded by art fans. Overnight, he attracted thousands of followers from across the world.

The Laois-based artist uses Polychromos pencils as his medium of choice, carefully layering and blending multiple shades to create the hyperrealism style reflected in his contemporary portraits.

His talent has been recognised and acknowledged by international superstars including Rihanna, Pink, Jessie J, Zendaya, Kylie Jenner, Calvin Harris, Sam Smith, Huda, Tori Kelly, Jason Derulo, Ella Eyre, and Meghan Trainor, to name just a few.

More recently, he was invited to present Ed Sheeran with a portrait he had created for him. Closer to home, Irish television presenter, Amanda Byram was gifted a special commission of Mike’s artwork as a wedding gift. The Washing Post recently commissioned Mike to illustrate an image for an article about Rihanna. 

Since his creative talent was discovered by agent, Jules Fallon, Mike has been funneling his talent, working as a commercial artist. Mike is available to collaborate with brands for events, clothing, makeup, jewellery, and much more. With close to 50,000 engaged Instagram followers, Mike influences people across Ireland, UK and the USA. Call the Agency on +353 1 670 5233 for more information! 



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Samantha Mumba On Masterchef


The excitement in the agency is palpable! Tonight, Samantha Mumba, international singer and actress, will feature on TV3’s ‘Celebrity Masterchef’ showing viewers she is as much of a pro in the kitchen as she is on stage!

For the past number of years, Samantha has divided her time between Ireland and Los Angeles with her young family. When the opportunity arose for her to take part and compete in ‘Celebrity Masterchef’, she jumped at the chance to spend more time with family and friends in Dublin. Since then, she has commenced working on a number of exciting Irish projects, set to be revealed over the coming months.

Needless to say, we’re delighted at 1st Option! Our celebrities are sizzling on the small screen each week!

Tune in and view our amazing, talented Samantha Mumba on ‘Celebrity Masterchef’, Monday nights on TV3; our gorgeous Lisa Cannon on ‘Saturday AM’ and ‘Sunday AM’ over on RTE; the wonderfully creative Brendan Courtney contributing on TV3’s ‘Xpose’ and of course, Amanda Byram on RTE’s ‘Dancing With The Stars’ each Sunday. 




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Frock N Fabulous Bridal Shows


1st Option’s stunning models wowed attendees at the Frock N Fabulous bridal shows over the weekend!

Wearing elegant and feminine dresses from the Exchequer Street store’s Spring Summer range, Audrey, Cathy Costello, Gracie, Tara and Teo turned heads for all the right reasons at the two day event held in The Westbury Hotel.

The theme of the show was ‘English Rose’ with 1st Option models wearing an array of beautiful soft toned dresses in a range of different fabrics. Check out some of the dresses on our Instagram page – Gracie and the girls captured behind the scenes as part of an Insta-takeover! 

Kara Maher, who owns the store, said, “The girls were fantastic! Aside from being beautiful, they were so lovely to work with, a real pleasure”.

Frock N Fabulous dressed 1st Option’s superstar television presenter, Amanda Byram, for the launch night of RTE1’s ‘Dancing With The Stars’.


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Amanda Byram Wows on Dancing With The Stars

Ireland’s much-feted television show, ‘Dancing With The Stars’ aired live on RTE1 last night attracting a record breaking 650,000+ viewers!

Television presenter, Amanda Byram showed Irish audiences what they have been missing all these years, demonstrating her international star appeal with professional delivery, contestant engagement and hosting skills. With more than 1,000 live shows under her belt, Amanda said, “It went exactly how I hoped, and better!”

“Dancing With The Stars is one of the most anticipated shows I have ever done and for me, the most exciting”, she said. It’s been sixteen years since Amanda has hosted a television show on Irish soil and she has been really excited about returning to Irish screens. We can tell you the energy and excitement here in 1st Option Models, Management & Production has been palpable as the countdown kicked in!!

Wearing a stunning evening dress from Frock & Fabulous, Amanda wowed the audience with her effortless presentation skills. She said although she wasn’t nervous about going live for the first show of the series, she “still prepared myself mentally and emotionally”.

The show has been lauded for its exceptional production, on par with Britain’s ‘Strictly Come Dancing’. No expense was spared by RTE and production company, Shinawil, to create a fantastic stage and set, world-class lighting, beautiful costumes and immaculate hair and makeup.

Watch Amanda host ‘Dancing With The Stars’ on RTE1 at 6.30pm each Sunday.

For all inquiries regarding collaborations and bookings with Amanda Byram, contact the Agency.








It’s hard to believe that Christmas is in less than a week’s worth of sleeps! This week is 1st Option Models, Management and Production’s last week before we close up for the Season and enjoy a well deserved break with family and friends.

Before we finish up for the Christmas season, we would like to take this opportunity to thank all of our amazing models, creative team and celebrities for your hard work over the past twelve months. It’s been another fantastic year for us all and we’re excited about the possibilities and opportunities for 2017!

We would also like to thank all of our clients for their continued support and commitment. Working together collaboratively, we have been able to achieve new highs and reach goals for a very diverse range of brands, designers, and agencies – we can’t wait to continue working creatively with you for the coming New Year!

Finally, we would like thank all our supporters and followers on social media! We’ve enjoyed sharing behind the scenes and insights into the world of talent management and very much look forward to bringing you more interactive content for next year.

Right! We’re off to celebrate at our Agency Christmas Party tonight! Tis the Season!! xx





I am very excited to announce that after 16 years I am making a return to Irish TV, taking the helm on RTE’s brand new ‘Dancing With The Stars’.

I know there have been rumours circulating that I may be hosting, but up until today I wasn’t able to confirm if my schedule would allow me to be involved in the show or not…. so now I can finally officially announce that I WILL be stepping into Brucie’s twinkle-toed shoes!!

Working back on Irish soil, while being close to my family again is the perfect scenario. It will be a busy few months with lots of other projects happening overseas as well… (no rest for the wicked eh?!)

I am also delighted that I get to work with the lovely Nicky Byrne. Having taken part in the UK version of the show, he will be well up to speed on his Tango and his Waltz and will know what our contestants are going through each week.

For years I have been looking for the right project to bring me back to Irish TV and as soon as I was offered the role on ‘Dancing With The Stars’ I didn’t hesitate. The team and I are really looking forward to entertaining the nation by combining a much loved format with a uniquely Irish spin (no pun intended!) on Jan 8th

Until then….Keeeeeep Dannncinnnnng!

A x





According to students of Numerology, the year 2016 is a ‘Nine’ year (2+0+1+6=9) and its significance marks a time for endings or letting go of the old !

Last week, 1st Option Models, Management and Production said goodbye to our old premises on South William Street where we have been based for the past few years! It’s always a little sad leaving somewhere when we’ve enjoyed so many amazing memories there with our models, creative team and celebrities – the walls looked so bare when we were leaving!

We’re so thrilled to announce we have moved into our new home and are now located on Andrew Street. Our new agency premises are beside the post office and just above Rhinestones – a wonderful Aladdin’s cave of antique and period jewellery, and accessories. The offices are a stone’s throw from Grafton Street and we’re enjoying fantastic views through huge bay windows, overlooking Suffolk Street church. In fact, if we lean far enough out the windows, we can just about wave at our old office space!

There’s a real feeling of excitement as we settle into our new space and we reflect on all we’ve achieved this year.

2017 is set to be a HUGE year for our talent and management agency with so many innovative and forward-thinking initiatives we’ve been working on, to be shared with our supporters, as soon as we can!

So maybe it is apt, that 2017 is a ‘One’ year, meaning new beginnings, new starts, new chapters, and new adventures!





Jules Fallon, Managing Director of 1st Option Models, Management and Production is a woman with many strings to her bow!

Not only is she a successful entrepreneur, businesswoman, creative director, stylist, producer extraordinaire and well-known and loved television personality, she also answers to the title ‘Mum’. It was under this moniker that Jules was invited to resume her position on the panel of TV3’s ‘Midday’ show to talk about her experience with having a premature baby, to help raise awareness alongside Elaine Crowley, Isobel Mahon and Fiona Looney.

No stranger to the ‘Midday’ show, having featured as one of the show’s popular panelists for many years, Jules said, “I really enjoyed being back, it was great to talk about something that is so very close to my heart. Having my beautiful daughter Arianne prematurely was a very scary experience and to be able to help raise awareness, was an honour”.

The team loved having Jules back on the show and she is delighted to confirm she will be featuring on a number of shows as a panelist pre-Christmas.








Justine King is a renowned fashion stylist whose interpretation of trends, seamlessly transitions from television to print media.

Over the past few years, she has become a regular fixture on TV3’s fashion and entertainment show, ‘Xpose’, as well as RTE’s ‘Two Tube’, TV3’s ‘Ireland AM’, and 2FM’s ‘The Tubridy Show’, ‘The Dave Fanning Show’ and ‘Breakfast Republic’. In 2015, Justine was invited to be part of the styling team for ‘The Voice of Ireland’.

Justine has established an impressive portfolio of photographic styling work including numerous editorials for ‘Xpose’ magazine, ‘Social & Personal’, ‘U’, ‘The Gloss’, ‘Life’, ‘You’, ‘Woman’s Way’, ‘’ and ‘Hot Press’ magazine. Fresh, feminine and fashion-forward are just a few of the words used to describe her style. Commercial clients include Tommy Hilfiger, Topshop, Topman, Thomas Sabo, Pandora, Alex & Ani and Parfois.

Justine has worked on fashion shows at New York Fashion Week for internationally acclaimed fashion designers including Vera Wang, Proenza Schouler, Rag and Bone, Reed Krakoff and Narciso Rodriguez. Assisting New York-based stylist Mel Ottenberg, she has worked with celebrity clients including Rihanna (‘Loud’ World Tour 2011), Steven Tyler (Rolling Stone Magazine), Michael Pitt, Idris Elba and Karen Elson (‘Tonight We Tanqueray’ campaign).

Justine won the TV3/Oasis nationwide competition in 2011 to become Oasis’ Personal stylist. She is also a published writer with regular articles featured in ‘The Irish Times’.

1st Option Models, Management and Production are delighted to announce we are representing Justine! Visit to view examples of Justine’s work or for bookings, contact the Agency on +353 1 670 5233 or email







1st Option Models, Management & Production is thrilled to announce we are representing television presenter, fashion writer and the face of this year’s Dublin Fashion Festival, Darren Kennedy. Starting as a runner on breakfast TV aged 17, Darren Kennedy worked his way up to produce on a raft of entertainment programmes including the Emmy Award winning Amazing Race.

Darren has a knack for putting people instantly at ease, evident in his first major documentary ‘Gay Daddy’ (developed & authored by Darren) which was broadcast to critical acclaim and trended worldwide on Twitter. His series ‘The Unemployables’ (think Benefits Street meets The Undatables) which he co-devised and presented, was nominated for best new TV format at the European Broadcasting Union Awards.

Always ready to throw himself into every challenge, whether interviewing the world’s biggest stars on the red carpet or ordinary folk on the sticky subjects of sex and virginity (in his documentary ‘Like A Virgin’), he never shies away from asking the tough questions.

Darren was resident style presenter on ITV 1’s flagship show ‘This Morning’, and presenter of celebrity entertainment series #Trending on RTE. He has appeared on ITV2’s Xtra Factor, Celebrity Big Brother’s Bit On The Side, BBC’s ‘BAFTA Film Award: Red Carpet’ and hosted the red carpet at the Irish Film and Television Awards. He has presenting live on US networks FOX, ABC, OXYGEN, The CW and E! UK to a combined audience over of 160 million.

Darren’s quick wit and ability to think on his feet and build a rapport with audiences means he is in demand for hosting live events. He has hosted for GQ, Lancôme, BAFTA, various movie premieres and the VIP Style Awards. Most recently, he had the privilege of hosting the UK launch of the new Hugo Boss fragrance alongside Hollywood actor Gerard Butler.

Darren has interviewed a wonderful mix of household names including Victoria Beckham, Emma Watson, Tommy Hilfiger, Ronaldo, David Gandy and Saoirse Ronan.

Outside of TV, Darren is an accomplished writer and entrepreneur. He writes a regular column for Telegraph Men and the Irish Independent. He has a passion for style and his design collaboration with master tailor Louis Copeland, known for a healthy dollop of old-school swag, has produced six sell-out suit collections.

Darren holds a first-class honors degree in International Business & Languages and is a fluent French speaker. His other passions include travel, fitness & wellbeing and animals.

For all bookings, enquiries and collaborations, contact the Agency on 01-670 5233.



Samantha Mumba is an international star who has sold nearly 5 million copies of hits during her successful singing career with her first album, ‘Gotta Tell You’, reaching number 4 in the US Hot 100 Billboard Charts. Closer to home, she won the Smash Hits Poll Part ‘Best Female Newcomer’ and was shortlisted for a Grammy Award.

An entertainer with over nineteen years’ experience as a trained jazz and tap dancer, and sixteen years’ experience as a trained commercial, contemporary and hip hop dancer. She has worked with a host of the world’s most renowned choreographers for music videos and training including Tina Landon, Fatima Robinson, Brian Friedman and Tyce Diorio, among others.

Samantha played Mara in Steven Spielberg’s hit movie “The Time Machine” and went on to become the Youth Ambassador in Ireland for Unicef, doing charity work and taking her first field trip with them to Zambia highlighting HIV/AIDS. She has had a leading role in the Irish ‘Boy Eats Girl’ movie and ‘Johnny Was’, starring alongside Vinnie Jones, Lennox Lewis, Eriq La Salle, Roger Daltrey and Patrick Bergin.

More recently, she guest-presented on TV3’s ‘The Seven O’Clock Show’ alongside Martin King while Lucy was filming on another project. TV3 viewers will get to see more of Samantha when she appears in TV3’s ‘Celebrity Masterchef’ in the new year.

Samantha is mum to a little girl called Sage and is enjoying dividing her time equally between Ireland and L.A.

1st Option Models, Management and Production are delighted to announce we are representing Samantha Mumba in Ireland. For all enquiries and bookings, contact the team on +353 1 670 5233.





On The Right Track, With Style

1st Option Models, Management and Production is renowned for delivering the goods when it comes to beauty and poise, and also, STYLE.

Working with renowned photographic and visual directors, Nick and Chloe, our international stylist Dave Brittain, was responsible for the styling on the latest Iarnrod Eireann advertising campaign., the online portal for the Irish Marketing Journal, Ireland’s leading magazine for the advertising, marketing and media industries, recently featured the Publicis campaign as their ‘Ad of the Week’

The series of print, digital and film content advertisements targets students living away from home to visit their parents regularly before their parents come and visit them.

Jump on over to our YouTube channel to see Dave’s styling for yourself!

To book Dave Brittain to style your next commercial or fashion shoot, contact the Agency on +353 1 670 5233 or email







Lisa Cannon is lighting up TV3’s weekend programming as she joins the ‘Saturday AM’ and ‘Sunday AM’ show alongside co-hosts Simon, Tommy and Laura.

After ten years presenting on fashion and beauty lifestyle show, Xpose, Lisa is enjoying working on a different style of program and diversifying as a presenter, and taking over the helm while Anna Daly is on maternity leave. Over the years, she has presented on ‘Nationwide’, City Channel’s ‘Better Health’ and ‘On The Box’ demonstrating her diversity and her repertoire in interviewing and reporting styles.

A Trinity College Graduate with a B.A. in Drama and Theatre Studies from the Samuel Beckett Centre and a Master’s Degree in Film Production, Lisa has always maintained her interest in production and had trained on film and television sets in Ireland on ‘King Arthur’, ‘In America’ and ‘Bachelors Walk’ and in the U.S.A. on HBO’s ‘Sex and the City’.

More recently, she co-produced the acclaimed, controversial documentary ‘I shot John Lennon’ for Channel 4 and NBC, to commemorate the 25th anniversary of the death of John Lennon. Lisa also developed, produced and starred in ‘From Presenter to Powerlifter’, a documentary that chartered her eight-week journey to take part in the powerlifting championships. Aired on TV3, the documentary recorded a peak viewing of over 210,000 viewers and she qualified for the European Championships.

A multiple-nominee for VIP’s Style Awards, Lisa’s fashionable appeal has earned her renown and admiration, ensuing magazines like Irish Tatler, VIP, RSVP, Woman’s Way and U Magazine features. Her on-air style as a radio announcer kept listeners enraptured on FM104, as well as Q102’s ‘Weekend Breakfast Show’ and ‘Sunday Night Movie Show’ for five years. Additionally, she was Editor for the Irish Wedding Diary for eleven years.











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The Intercontinental Hotel was where it was all at on Friday as Dublin’s fashionistas and celebrities came together to help raise funds for the annual Irish Society for the Prevention of Cruelty to Children (ISPCC) Brown Thomas hosted fashion show and luncheon.

1st Option Models, Management and Production models strutted the catwalk showcasing a stunning collection of looks as styled by Brown Thomas’s in-house stylist Darren Feeney. Teodora, Maria, Audrey, Messiana and Rebecca did us proud and looked beautiful wearing classic eye makeup and bright, red lipstick.

Our very talented Amanda Byram flew in to host and present the exclusive viewing of the new Autumn/Winter collections available from the Designer Rooms including Prada and Gucci, to over 370 guests.

1st Option MMP Managing Director and Dublin Fashion Festival’s Creative Director, Jules Fallon, was in attendance alongside fellow celebrities including Louis Walsh, Ali Hewson, Yvonne Keating, Lisa Duffy, Glenda Gilson and Marie Staunton. Guests enjoyed a delicious champagne luncheon and raised thousands through ticket sales and raffle tickets.

To date, the event, organised by Caroline Downey, has raised over one million for the ISPCC charity.





Models Audrey Ryan and Niall Matthews from 1st Option Models, Management & Production with Face of the Festival, Darren Kennedy
Models Audrey Ryan and Niall Matthews from 1st Option Models, Management & Production with Face of the Festival, Darren Kennedy


It may very well have been a wet and windy Wednesday night when the Dublin Fashion Festival was launched at City Hall yet that didn’t stop Dublin’s fashionistas and celebrities coming out in force to show their support and celebrate the announcement of another great year to come for Dublin fashion houses and designers.

Headline sponsor, Galaxy – yes there was an abundance of chocolate and many happy faces, busy munching away on delicious, creamy milk chocolate – as well as 98FM were there, and West Coast Cooler kept the cocktails flowing in the lead up to the official launch.

The City Hall was just abuzz with chatter, everyone clearly excited about the press launch announcing September’s Dublin Fashion Festival, with Xpose television filming and interviewing many of the event’s attending celebrities. Brendan Courtney and Suzanne Jackson, as well as Dublin’s leading influencers, were all in attendance, dressed up to the nines! This year’s face of the Festival was announced as Darren Kennedy.

Behind the scenes, Creative Director and Stylist, Jules Fallon was keeping things flowing backstage. She said, “It’s been several weeks and months now of planning and preparation to kick start the launch. In the lead up, I’ve been sourcing the very best looks to pull together a series of trends that I just know Irish men and women will love to wear for Autumn/Winter.”

The series of events will happen across key areas and venues in Dublin from the 7th September. These will pop up across the City as fashion shows across the day, as well as evening shows. 1st Option Models, Management & Production are once again at the helm of production. Jules has enjoyed the role of Creative Director since 2009 and our top models stood out on the catwalk at the launch.

Jules said, “There’s a lot of work involved for the models. Not only do they have to sit for hours while having hair and makeup applied, they also need to learn the choreography that I have designed for the event, and model the clothes under the bright lights for Dublin’s leading fashion influencers”.

For more information on Dublin Fashion Festival, jump onto 1st Option Models, Management & Production Facebook and Instagram pages, and visit







Denise Van Outen has become a household name in Ireland and the U.K. A charismatic, energetic and engaging presenter, she shot to prominence thanks to roles on mainstream terrestrial shows such as The Big Breakfast and more recently BBC’s Any Dream Will Do, I’d Do Anything and ITV’s Who Dares Sings!

Not content with being a star of the small screen alone, Denise shows exceptional talent on the stage, acting, singing and dancing, appearing in several productions in the West End and on Broadway in New York. She has co-written and produced a number of successful productions.

Her popularity and audience reach has transitioned seamlessly to digital media with over 700,000 engaged followers on Twitter and over 150,000 engaged followers on Instagram, establishing her firmly on the radar as a celebrity with digital influence.

Leaving no stone unturned Denise has extended her talent to dramas, feature films and radio, as well as djiing at corporate and high-profile gala events, and is well established as the UK’s most respected all-round female entertainer.

Denise has a daughter called Betsy. While she was pregnant with Betsy she designed and launched her own maternity clothing range with Very and has written two books, ‘Bumpalicious’, a personal experience on pregnancy and ‘Adventures of Parenthood’ both (Published by Headline)

1st Option Models, Management & Production are delighted to announce we are representing the gorgeous and talented Denise Van Outen in Ireland. Visit our website for more information, images and show reels.

For all booking enquiries, please contact the Agency on (01) 670 5233.
















Trading Study and Books for High Heels and Catwalks! 

Well, it’s finished. Adios amigos. Goneskis.

The ‘exam weather’ and glorious sunshine that you can nearly bet your Granny will happen each June, just as thousands of students across the island are settling down to complete their examination papers, has moved on, as Leaving Cert fever reaches the mid-way point and starts to wind down this week for many. And just in time to catch Euro-Fever and enjoy watching Ireland slay it in the matches!

Many of our 1st Option Models are finishing up their end of year school exams and are looking forward to a long summer ahead. Not as long a summer as our university and college gang though, they’ve been enjoying full availability since the end of May and won’t get even a whiff of a lecture room or cramp their hands up with note taking until well into October! Ah, those were the days…

Models including Rebecca O’Dea, Sorka, Jenna, Sarah, Messiana, Christine and Agne will be humming Alice Cooper’s classic hit (‘School’s Out’ for those wondering!) and looking forward to building their portfolios and working with clients over the coming months. Click on their names to take you through to their webpages.

Likewise Orla, Rebecca O’Keefe, Joanne, Louise, Beth, Cat, Clare McD, Aoife and Mei Ling are freed up from college for the next few months if you’d like to arrange a casting or go-see for your upcoming Autumn/Winter campaigns or shows.

And it’s not just our model students who are enjoying a Dublin summer! International model Emma is relocating from her Scandinavian stomping ground and is based in Dublin for the summer, having modelled extensively across Europe. And Cathy Coyle has returned from modelling in Los Angeles and South Africa to relocate to Dublin.








Summer Lovin’ and Style

Once the sun starts shining, it’s hard not to have that Friday Feeling all the time! The atmosphere around the Agency on South William Street is a hive of activity – people are sitting out on any available free space on the street, lunch breaks are spent smiling and laughing, and the after-work crew pack the paths soaking up the sun while having a drink or an ice-cream. Dublin city is just buzzing with the sound of Summer!

Another sign of summer at 1st Option MMP, is the official launch of the 2016 Dublin Fashion Festival event with the announcement that Galaxy are headlining as sponsor! For the seventh year in a row, Jules Fallon has been charged with the role of Creative Director and this year promises to be even bigger and better than last year.

She says, “Every year Dublin Fashion Festival gets bigger and bigger, as more and more people come out to support this innovative event. It’s a real celebration of Irish fashion and Irish-based stores, showcasing style that is on par with any city in Europe.”

“There’s so much work that goes on behind the scenes to produce a stunning sequence of fashion shows, collaborating with a busy team of creatives for hair styling and makeup artistry, and of course, casting and choreographing the models for each of the shows”.

“My role also includes creative directing and producing the DFF look book which is always a busy but fun time in the studio. For a couple of months, 1st Option becomes the DFF headquarters and it’s not unusual for the team to be surrounded by rails and rails of clothing, shoes, accessories, boxes and more! And it’s very much a case of all hands on deck to help me with styling and production of the shows.”

Dublin Fashion Festival returns from 5th to 11th September this year with over 250 retailers, restaurants, bars and hotels taking part in the event annually.







Xpose-d!!! Lisa Cannon Joins 1st Option Models, Management & Production!

Television presenter… journalist… radio presenter…producer…editor…style icon – these are just a few of the words used to describe the skill set Dublin-born Lisa Cannon can bring to any production or event. With more than fifteen years’ industry experience, Lisa has a well-manicured finger very firmly on the pulse of all that’s happening in the entertainment industry!

Over the years, she has presented on RTE’s ‘Nationwide’, City Channel’s ‘Better Health’ and ‘On The Box’ demonstrating her diversity and her repertoire in interviewing and reporting styles. For the past nine years, she has been a familiar face on fashion, beauty and celebrity entertainment show, Xposé and a regular interviewer on the red-carpet at events like the Oscars, Cannes Film Festival, The Golden Globes, Tribeca, The IFTA’s, Edinburgh Film Festivals and The BAFTA’s. Additionally, she has opened major movies for distributors and film companies including the first screening in Europe for ‘Spectre’.

Lisa has interviewed the world’s most influential and popular celebrities which reads like a Who’s Who of Hollywood including Beyoncé, Jennifer Aniston, Dustin Hoffman, Brad Pitt, Al Pacino, Robert de Niro, Spielberg, Angelina Jolie, Sir. Paul McCartney, Kate Winslet, The Rolling Stones, Katy Perry, Mariah, Celine Dion, Kylie, Cameron Diaz, Tom Cruise, Denzel Washington, Tom Hanks, George Clooney, Daniel Craig, Will Smith, Sandra Bullock, Ben Stiller, Harrison Ford, Ryan Gosling and Kim Kardashian, to name just a few!

A Trinity College Graduate with a B.A. in Drama and Theatre Studies from the Samuel Beckett Centre and a Master’s Degree in Film Production, Lisa has always maintained her interest in production and had trained on film and television sets in Ireland on ‘King Arthur’, ‘In America’ and ‘Bachelors Walk’ and in the U.S.A. on HBO’s ‘Sex and the City’.

More recently, she co-produced the acclaimed, controversial documentary ‘I shot John Lennon’ for Channel 4 and NBC, to commemorate the 25th anniversary of the death of John Lennon. Lisa also developed, produced and starred in ‘From Presenter to Powerlifter’, a documentary that chartered her eight-week journey to take part in the powerlifting championships. Aired on TV3, the documentary recorded a peak viewing of over 210,000 viewers and she qualified for the European Championships.

A multiple-nominee for VIP’s Style Awards, Lisa’s fashionable appeal has earned her renown and admiration, ensuing magazines like Irish Tatler, VIP, RSVP, Woman’s Way and U Magazine features. Her on-air style as a radio announcer kept listeners enraptured on FM104, as well as Q102’s ‘Weekend Breakfast Show’ and ‘Sunday Night Movie Show’ for five years. Additionally, she was Editor for the Irish Wedding Diary for eleven years.

We’re just over the moon to announce we are representing Lisa! For all collaboration and bookings inquiries, contact the agency on +353 1 670 5233 or email







A couple of weeks ago, most of us were praying to the Sun Gods and keeping our fingers, toes and eyes crossed, just hoping for a glimpse of sun and the chance to finally shed our winter clothes and an excuse to go shopping for summer clothes. While it has finally warmed up a little, three 1st Option models enjoyed some fun in the sun and made us more than a little bit envious with their social media posts!

Audrey, Rebecca and Teo were booked for a four-day trip to Malaga for a photo shoot with the Belfast-based 4 Beauty Group, a beauty manufacturing company that manufactures He-Shi Tan as well as Tantastic.

Staying in an amazing Spanish-style villa with swimming pool, it provided the perfect backdrop for the girls to wear and model the tanning products. The picturesque, cobble-stoned streets of the town with its whitewashed houses, bright coloured flowers and vibrant azure skies created naturally beautiful backdrops when they were enjoying shooting on location.

“This was the first time we’d organised a shoot overseas and on this scale, so we knew we needed to make sure we booked models who were going to deliver on our expectations, and on our investment! Khara Pringle referred us to 1st Option and that started the ball rolling”, said Neil Sherrin, 4 Beauty Group Brand and Marketing Manager.

“After explaining what we were after, the Agency were able to send headshots of girls who would meet our brief and as soon as we saw Audrey, Rebecca and Teo, we knew they had the look we needed to market to our target demographics. The agency team were professional to deal with and the models were so easy to work with, not to mention great fun. I know we’ll work again with 1st Option in the future.”

How much fun did the photo shoot look!






Blanchardstown 1 Blanchardstown 3



While the sun was splitting the skies over the weekend, the 1st Option Production team shone indoors!

The weekend was a really busy one for our production team across the city. Both Blanchardstown Shopping Centre and Jervis Street Shopping Centre were a hive of activity with a series of runway shows across the day.

Producer and Stylist Jules Fallon was at the helm in Blanchardstown with a busy day of four shows. Models Niall and Ashley showed off the Centre’s key trends for menswear this summer. Teo, Irma, Joanne, Gracie, Audrey, Rebecca O’Keefe, Rebecca and Paula Price were stunning, modelling the vibrant summer collection styled by Jules.

She says, “It’s really exciting to produce a fashion show from start to finish – there’s so much involved in it, from the time of its inception to prepping and styling, plus of course, coordinating all the models and the creative team. Our Production team consistently deliver exceptional results for our clients. And our models love it too! It keeps them really excited to be part of a high energy production.”

Across the city, another 1st Option team were killing it on the runway! Shoppers were able to soak up the energy of the Jervis Street shows, as styled by Dave Brittain. Mary Kate, Beth, Leanne, Jordan, Aoife, Mei Ling, Claire and Agneta were a dream to watch, with the boys, Mark and Kyle, doing a fantastic job. MC Suzanne Jackson of SoSueMe kept the flow of the shows running while presenting.

In addition to shopping centre shows, 1st Option also produces fashion shows, fashion shoots and commercial shoots. To find out more, contact the Agency on +353 1 670 5233.






The crème de la crème of Ireland’s hair stylists and salon owners flocked to Smock Alley recently to watch live demonstrations on the full spectrum of usages for Moroccan Oil Hair Care Products.

1st Option Models, Management & Production were contacted a number of weeks ago to hold a casting in the Agency to meet with a selection of models with fantastic hair. The brief was mid-length to long with no extensions –  they needed natural hair to best showcase the Moroccan Oil products in demonstrations and showings – and have a great walk for runway.

Ten girls arrived at the Agency, ready to meet with the brand’s UK team and show them why 1st Option Models have a fantastic representation for professional, in-demand and confident fashion show girls. The models’ room was abuzz with excitement, chatter and fun before each model met individually with the client.

Following the casting, the Moroccan Oil team debated for a while over a coffee, playing around with combinations and model cards, chatting to the booking team here at the Agency as to who would best suit which look and for what!

Models Audrey, Mei Ling, Jordan, Gracie and Sarah were booked on the spot!

With a team of hair and clothes stylists flying over from the UK for the event, the only key component of the show missing was makeup! Checking out international makeup artist, Nadine Reid’s online portfolio, there was a resounding yes from the Moroccan Oil team after seeing just a few examples of her work!

Uploading pictures to their social media, the girls shared a teaser with the show and their looks on the day, and they looked fantastic.




Spring is renowned as a time for new beginnings so what better time of year to kick-start our inaugural ‘Development Day’ with our newer faces!

While many of our newer models have worked on agency productions and experienced what it’s like to model on the runways and catwalks around Ireland, the day marked an ideal opportunity to perfect their moves in front of the camera and soak up the tricks of the trade from industry experts.

A quick stop-off at the agency to say hi and meet each other – for many it was a first time to all get together – the girls headed down to the studio to settle in for a fun, educational day on model behaviour!

Kick-starting the day, international makeup artist Nadine Reid, who worked on the recent Balmain campaign drew on her years’ experience as a MAC makeup trainer in Paris and London to teach the eight models tips and tricks to perfect their own natural makeup look for both camera and screen, coaching them along the way on the art of makeup application, colour palettes, and tones that best suit their individual skin tones.

The team also received a hands-on tutorial from natural, organic skincare brand Phyt’s Couleur Caramel on the importance of a good skin care routine as a model, especially at the end of a long day of filming. With a fresh face made over by guru Nadine, each girl was ready to shine in front of the camera, under the direction of testing photographer, Ismael Claxton, with a primary focus on head shots to update their website portfolio.

Jenna, Jordan, Sarah, Christine, Beth, Benedict, Claire R and Eabha wowed Booker Amy (or Tyra as we were calling her during prep time!) with fluid, natural posing and ease. She says, “Many of our newer faces are in their final year at school so the holidays are an ideal time to get together and work on developing their skill set as a model. I was really pleased with how they performed and how they took direction on their shoot – they took everything on board and were professional and upbeat throughout, even though it was a long day”.

Ongoing training and development days are an integral component of coaching the models we represent at the agency, provided only to our new faces and signings. If you are interested in becoming a fashion model, click here for more information.

We are currently recruiting for our Commercial Models division!

If you are aged 25 years and over, have flexible availability and are interested in modelling part-time, we’d like to invite you to apply to our commercial division. If you have experience in drama, acting, dancing, singing, modelling, performance or presentation skills, then we want to know! To register your interest, email along with your name, contact details, date of birth and summary of interests, along with a couple of good, clear photographs. Please ensure you have ‘Commercial Division’ in the subject line of your email.