1st Option Models, Management & Production is Ireland’s leading talent management agency representing models, celebrities, and creative talent in the Irish market.

Founded in 1996 by Jules Fallon as a model agency, 1st Option MMP has continually evolved, earning a reputation as one of Ireland’s most in demand and respected agencies, responsible for innovating trends within the fashion industry.

1^st Option MMP was the first model agency to successfully launch and manage creative professionals including fashion photographers, fashion stylists, makeup artists, hair stylists, and creative directors. The agency offers full production services on fashion shoots and fashion shows across Ireland, the UK.

In 2014, Jules identified the rise of the social media influencer in Ireland; responsible for profile building and managing Suzanne Jackson, and a driving force behind the creation and development of the SoSueMe and SOSU by SJ brands. 1st Option MMP now represents Irish and international online talent, from micro-influencers to celebrity influencers – each with a diverse audience reach.

Amanda Byram’s Body by Byram active wear clothing range, stocked in Selfridges, Pamela Scott and Arnotts, is another brand creation success story under 1st Option MMP’s steer. As management experts, we identify our talents’ strengths, working closely with each to devise a long-term career strategy to maximise their potential. This in turn creates a professional experience for our clients. They benefit from talent who are extremely proficient and experts in their field.