Jules Fallon

Creative Director & Fashion Stylist

With nearly thirty years’ experience in the fashion industry, Jules Fallon is a respected Creative Director, who has worked with the crème de la crème of Ireland’s fashion industry.

Since its inception in 2009, Jules is Creative Director for the annual Dublin Fashion Festival. Over the course of the annual event, she provides her draws on her expertise as a fashion stylist, sourcing clothes from Dublin’s favourite high street stores to create hundreds of looks and highlight fashion trends for the upcoming season. Her role as the festival’s creative director means she is also charged with directing the production of DFF’s daytime and evening fashion shows including model casting, runway choreography, hair and makeup artistry, and the backstage team.

In addition to fashion festivals, Jules has engaged as creative director on fashion campaigns for Irish designers, brands and companies including the Daily Mail’s annual DFF Lookbook, Toni & Guy Hair Salon, and ongoing, creative directs each of her clients’ fashion segments for television program, Xpose.

Jules Fallon is also a widely renowned as a doyenne in fashion styling and regularly styles for TV3’s fashion and lifestyle show, Xpose. Her ability to interpret fashion trends from the high street to create wearable fashion for the everyday woman and man, makes her a popular Irish television personality.

Blanchardstown Shopping Centre, Liffey Valley Shopping Centre, Omni Shopping Centre and the Jervis Shopping Centre are repeat Dublin clients entrusting Jules with full styling and production of their fashion events. Further afield, Kildare’s shopping centres, White Water and Manor Mills, have engaged her know-how for fashion styling, as well as Dundalk’s Scotch Hall and Athlone’s Town Centre.

Over the years, she has styled for international designers including Mulberry, John Rocha and Karen Millen, high- street stores such as Mark & Spencers, Debenhams and Penneys, and styled many celebrities such as Garth Brooks, The Corrs, Laura Whitmore and Amanda Byram, to name just a few.

“As part of my role as Director of Marketing & Communications for Dublin Town, creators of the Dublin Fashion Festival, I knew to deliver a successful Fashion Festival I would need to surround myself with the best in the business – a team who had an innate understanding of the bigger vision, what DublinTown wanted to achieve as a business, and a team that were equally passionate about showcasing Irish fashion across wider platforms. When it came to appointing a Creative Director for the Dublin Fashion Festival, Jules Fallon, Managing Director for 1st Option Models, Management & Production, immediately sprung to mind. Not only does she live and breathe the fashion industry for nearly thirty years, producing fashion shows for national and international clients, she is also an in demand fashion stylist, and has a finger on the pulse of what’s happening in the fashion world. “She has the ability to understand a vision, interpret it, and coordinate the full production from sourcing models, to styling scenes, to choreography and management of creative teams backstage. Jules expertise, forward-thinking approach to fashion production and styling, and professionalism has cemented her as an integral part of the Dublin Fashion Festival team since 2009 and I highly recommend her services and acumen.”

CLYDE CARROLLMARKETING DIRECTOR, DUBLIN FASHION FESTIVAL