1st Option Models, Management & Production is Ireland’s leading talent management agency representing models, celebrities, and creative talent in the Irish market.

Founded in 1996 by Jules Fallon as a model agency, 1st Option MMP has continually evolved, earning a reputation as one of Ireland’s most in demand and respected agencies, responsible for innovating trends within the fashion industry.

1st Option MMP was the first model agency to successfully launch and manage creative professionals including fashion photographers, fashion stylists, makeup artists, hair stylists, and creative directors. The agency offers full production services on fashion shoots and fashion shows across Ireland, the UK.

In 2014, Jules identified the rise of the social media influencer in Ireland; responsible for profile building and managing Suzanne Jackson, and a driving force behind the creation and development of the SoSueMe and SOSU by SJ brands. 1st Option MMP now represents Irish and international online talent, from micro-influencers to celebrity influencers – each with a diverse audience reach.

Amanda Byram’s Body by Byram active wear clothing range, stocked in Selfridges, Pamela Scott and Arnotts, is another brand creation success story under 1st Option MMP’s steer. As management experts, we identify our talents’ strengths, working closely with each to devise a long-term career strategy to maximise their potential. This in turn creates a professional experience for our clients. They benefit from talent who are extremely proficient and experts in their field.

Represented by 1st Option MMP are Amanda Byram (Dancing with the Stars), Elaine Crowley (The Elaine Show), Steve Cooper (98FM Breakfast Show), Samantha Mumba (International Star), Diana Bunici (Author, The Pursuit of Awesome), Lisa Cannon (Box Office), Andrew Fitzsimons (The Kardashians Hair Stylist), and Darren Kennedy (Presenter and Journalist, Irish Independent).

UK celebrities represented in the Irish market include Denise Van Outen (Ireland’s Got Talent) and Ashley James (Celebrity Big Brother 2018).

Our celebrity and media personalities are in demand, engaging viewers on television, online viewing platforms, social media, marketing videos, print publications and radio shows. Their audience reach and natural ability to sell similar synergy brands, positions them as ideal brand ambassadors.

Experienced in presenting to hundreds and thousands of viewers and followers, our celebrities are in-demand for corporate and industry events as keynote speakers and MCs, event hosts, and more.

1st Option MMP collaborates with clients to create opportunities for marketing, advertising and public relations opportunities and concepts, drawing on our expertise and our pool of celebrities and prolific models, across Ireland and the U.K.

For bookings or talent enquiries, contact us here or follow us on Instagram, Facebook and Twitter!