About Us

1st Option Models, Management & Production is Ireland’s leading talent management agency presenting quality representation of models, digital influencers, bloggers, celebrities, and creative talent, to fashion, catwalk and commercial clients in the market.

Recognising the audience reach and persuasion bloggers and social media personalities have on the digital terrain, 1st Option was an early pioneer in representing digital influencers, responsible for extending Suzanne Jackson’s ‘SoSueMe’ brand offline, developing her media and television profile, and more discovering Instagram model, Joanne Kutcha, with close to 1 million followers.

Founded in 1996 by Managing Director, Jules Fallon, 1st Option has become synonymous with pioneering trends within the industry – the first agency to successfully launch and manage the careers of a team of creative professionals including photographers, stylists, makeup-up artists, hair stylists, and offering a full suite in production from creative direction to scouting locations.

Our full-service creative production is in demand on Irish soil and internationally, working closely with fashion houses, brands and clients from Dublin, Belfast, London, Milan, Paris, Spain, Shanghai and New York. With nearly 30 years’ experience, Jules Fallon has made her mark as one of Ireland’s most sought-after Creative Director and Producer, instrumental in pinning the annual Dublin Fashion Festival on the map.

Fashion shoots, catwalk and runway shows, brand videos, editorials, catalogues, visual marketing and television collate under our experts’ repertoire who include photographer Khara Pringle, stylists Justine King and Dave Brittain, and makeup artist Nadine Reid.

As management experts, we identify our models and talents strengths, working closely with each to devise a long-term career strategy to maximise their potential. This in turn creates a professional experience for our clients who benefit from talent who are extremely proficient and experts in their field.

Our celebrity and media personalities include Amanda Byram, Darren Kennedy, Samantha Mumba, Lisa Cannon, Brendan Courtney, Denise Van Outen, Ashley James, and Mike Gibson. They’re in demand engaging online viewers on television, online subscriber channels, and radio shows, as well as featuring in content and video marketing for products and services, and corporate videos. Similarly, their skill set and experience in audience engagement means regular requests for emceeing at corporate and industry seminars, gala awards ceremonies, keynote speaking, and more.

To find out more about how 1st Option Models, Management & Production can assist you on your next event production, photo shoot or fashion show, call the agency on: +353 1 670 5233 or email bookings@1stoption.ie